Video

Best Practices, Hybrid Events, Webcasting

5 Tips for Adding Virtual Features to Your Face-to-Face Events


To get you and your colleagues thinking about – and perhaps planning for – your own digital events initiative, we’ve distilled five key insights from PCMA’s Digital Experience Institute. Define your goals and establish metrics.  Well before the cameras are turned on, you need to define what you’re trying to achieve by adding a digital

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Video Production

6 tips for creating low cost videos


From iPhones to Hollywood, there is a wide spread of video production quality and costs available. Getting the level right for your content will ensure that you get the most cost-effective outcome. Here are 6 key tips for creating cost-effective video content: 1. Film multiple pieces at the same time The cost of hiring a

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