Let’s first state the obvious: a lot, and I mean a lot, goes into planning and executing an event. No one knows this better than you. But what about when the event is over? If you’ve put money and effort into capturing your event (or at least major portions of it), you now have a virtual
To get you and your colleagues thinking about – and perhaps planning for – your own digital events initiative, we’ve distilled five key insights from PCMA’s Digital Experience Institute. Define your goals and establish metrics. Well before the cameras are turned on, you need to define what you’re trying to achieve by adding a digital
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